I attended a webinar yesterday and was compelled to write this post after realizing that much of what I came away with had nothing to do with what the hosts shared. It had more to do with the community of like-minded people who were participating along with me. One of the things I find interesting about […]
Tag Archives | relationships
Social Media & “Authentic” PPC
Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client […]
Slow & Steady Wins the Race
An unexpected visitor showed up in our garden this afternoon…what a nice surprise! So I added “turtle watching” to my list of weekend activities and started thinking about the tortoise and the hare. Does slow and steady really win the race? Branding Most brands are built over time with steady, consistent branding that accurately […]
