Should employees be “required” to promote their company or organization through social media? What Gets Shared? To answer this question, I first thought about content that I promote through my social media accounts. Do I share every post on each of my clients’ streams? No. I purposefully only share information that resonates with me because […]
Tag Archives | authenticity
Social Media & “Authentic” PPC
Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client […]
