Have you ever attended a webinar? They can be a great educational tool. I participated in a webinar last week and when I registered, I gave my email address and my phone number, which is standard procedure. (Sponsoring a webinar can be a good lead generation activity for businesses.) It’s important to note that my […]
Archive | Marketing
Social Media & “Authentic” PPC
Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client […]
Slow & Steady Wins the Race
An unexpected visitor showed up in our garden this afternoon…what a nice surprise! So I added “turtle watching” to my list of weekend activities and started thinking about the tortoise and the hare. Does slow and steady really win the race? Branding Most brands are built over time with steady, consistent branding that accurately […]
Make the Story Bigger
“Can you make my logo smaller?” If you’re a marketer, how many times have you heard those words from a client? Not many, I bet. If you’re a client, how many times have you said those words? Exactly. During Facebook’s first ever Facebook Marketing Conference (FMC), where they announced the release of Timeline for brands, […]
