Below is the Keynote presentation on content creation and branding that I did for the #Strategy2014 Social Media Conference, presented by the Huntsville/Madison County Chamber of Commerce and Our Valley Events. It’s just the slides, but if you were there, it will hopefully make sense! Thanks to all of the sponsors who helped make the […]
Archive | Branding
Closing the Brand Advocacy Gap
I had the pleasure of hearing Nichole Kelly, author of How to Measure Social Media, speak on Social Media ROI at the Y’all Connect Conference in Birmingham, Alabama yesterday and forwarded an article to her on Twitter about integrating a Word of Mouth Index (WoMI) with the Net Promoter Score, which she had discussed. Net […]
Oreo, the Super Bowl’s Smart Cookie
What’s all the fuss this morning about some cookies and creme? Well, if you were watching the Super Bowl, you may know the answer to that question. If you have a Twitter account and were watching the Super Bowl, you definitely know. When the lights went out in the Superdome, things got interesting at the mission […]
Slow & Steady Wins the Race
An unexpected visitor showed up in our garden this afternoon…what a nice surprise! So I added “turtle watching” to my list of weekend activities and started thinking about the tortoise and the hare. Does slow and steady really win the race? Branding Most brands are built over time with steady, consistent branding that accurately […]
Why Content is Like Ice Cream
Note: This is a post I wrote a couple of years ago and just had to bring back now that the warm weather is here. I guess you could say that these are two of my favorite things to talk about..and to consume! No matter what you put on top of it (syrup, sprinkles, whipped […]
The Intangible Gift
I just sent a message to all of my “single mother” friends on Twitter to wish them a Happy Mother’s Day and felt compelled to write a short piece about my best friend and a Mother’s Day years ago. On this particular Mother’s Day, my friend wanted to make sure that my young children had […]
