What’s all the fuss this morning about some cookies and creme? Well, if you were watching the Super Bowl, you may know the answer to that question. If you have a Twitter account and were watching the Super Bowl, you definitely know. When the lights went out in the Superdome, things got interesting at the mission […]
Thank you, Chris Brogan, for your recent blog post. I can now finally scrape away the cobwebs from my holiday haze (“holidaze” as I like to call it) and get on with 2013. I’ve been having a hard time making any New Year Resolutions. It seems that those are just made to be broken. I like […]
It happened again, this morning. I received a Facebook friend request from a business. Because the notice came from someone I knew personally, I took the time to send her a short message about how to set up a Facebook business page. And then, I had to stop what I was doing and write this […]
Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client […]
A couple of months ago, I went to a plant sale at the Botanical Garden. I was looking for plants for a hanging basket and asked one of the volunteers if she thought the plant I had in my hand would work well. She looked at me and said, “Well, do you know what the […]
An unexpected visitor showed up in our garden this afternoon…what a nice surprise! So I added “turtle watching” to my list of weekend activities and started thinking about the tortoise and the hare. Does slow and steady really win the race? Branding Most brands are built over time with steady, consistent branding that accurately […]
Note: This is a post I wrote a couple of years ago and just had to bring back now that the warm weather is here. I guess you could say that these are two of my favorite things to talk about..and to consume! No matter what you put on top of it (syrup, sprinkles, whipped […]
I just sent a message to all of my “single mother” friends on Twitter to wish them a Happy Mother’s Day and felt compelled to write a short piece about my best friend and a Mother’s Day years ago. On this particular Mother’s Day, my friend wanted to make sure that my young children had […]
“Can you make my logo smaller?” If you’re a marketer, how many times have you heard those words from a client? Not many, I bet. If you’re a client, how many times have you said those words? Exactly. During Facebook’s first ever Facebook Marketing Conference (FMC), where they announced the release of Timeline for brands, […]
I’m not. It’s that simple. I’m also not an authority, a guru, a maven, a diva (my husband might argue with that one) or a queen. Hubby brings me coffee every morning, which helps keep my “princess” fantasy alive, but I know I’m not really one. I’ll never be a ninja, a wizard, or a […]
