I admit it. I watched the Miss America pageant. I also admit that I started another article titled, “Bedazzle Your Brand,” but I decided to punt on that one. I found a great PR lesson in Miss New York’s win. She has beauty, talent (which was certainly questionable with a few of the other contestants) […]
Tag Archives | story
Will Your Content Hang Around?
A couple of months ago, I went to a plant sale at the Botanical Garden. I was looking for plants for a hanging basket and asked one of the volunteers if she thought the plant I had in my hand would work well. She looked at me and said, “Well, do you know what the […]
The Intangible Gift
I just sent a message to all of my “single mother” friends on Twitter to wish them a Happy Mother’s Day and felt compelled to write a short piece about my best friend and a Mother’s Day years ago. On this particular Mother’s Day, my friend wanted to make sure that my young children had […]
Make the Story Bigger
“Can you make my logo smaller?” If you’re a marketer, how many times have you heard those words from a client? Not many, I bet. If you’re a client, how many times have you said those words? Exactly. During Facebook’s first ever Facebook Marketing Conference (FMC), where they announced the release of Timeline for brands, […]